Accredited Museum

PHILISHAVE BATTERY SHAVER, 1950's

Philishave was the brand name for the electric shavers manufactured by the Philips Domestic Appliances and Personal Care unit of Philips (in the U.S.A., the Norelco name is used instead). In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006.

The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers.

The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven, the Netherlands was overrun by the German Army in 1940).
After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced. A more ergonomic egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer Raymond Loewy. Global sales increased markedly after a double-head model was introduced in 1951.
The brand name Philishave was phased out in 2006.

Bruce Hammond Collection

A1193